BCNU Day 2014 - A celebration of our past and a new brand for the future
The BC Nurses' Union has a new brand - including a new logo, tagline, and key messages that clearly and proudly represent who we are and what we stand for.
The new BCNU brand was shaped with the input of nearly 2,000 members from across BC, and has been unanimously endorsed by BCNU's provincial council.
In the coming months, you will see a stronger image emerge for the BCNU across all of our programs, activities and communications.
The formal rollout of our new brand will happen in early fall. This will enable us to first provide staff and elected members with the training, templates and tools they need to work with the new brand. It will also allow us to use up existing stores of printed and other materials.
Check out our new brand image; learn more about the meaning behind it and the four essential messages about the BCNU in this leaflet.