Health Care Never Takes a Holiday

BCNU ad campaign highlights nurses' commitment to their patient

A new province-wide advertising campaign this holiday season highlights nurses' dedication to their patients, even if it means spending time away from family and friends. The holidays are an especially busy time for nurses and the health-care system. BCNU thanks each and every member for their ongoing commitment to providing the best possible care even under challenging working conditions brought on by a systemic nurse shortage and increased patient acuity.

The campaign runs through Jan. 7 and includes ads on television and radio stations across the province. Ads are also featured on digital platforms, billboards and transit shelters.